Halloween 2025
For this holiday campaign, I built the full concept from the ground up across Updawg, Underdawg, and Cloud Athens. I created the theme and drink specials for each bar, sourced and ordered costumes and décor, set the visual direction, and decorated each space to give every venue its own look and feel. I also put together the full campaign presentation, including creative direction, rollout plans, and budget.
From there, I handled execution top to bottom. I worked with staff and management to get each bar fully prepped, directing the photoshoot, editing all campaign content, and building out the social media promo tied to the weekend. The result was one of the biggest holiday weekends across all three brands: over $80K in sales and thousands of guests through the doors.
SOCIAL MEDIA PROMOTION
Cinco de mayo 2025
For this campaign, I came up with each drink deal along with special recipes. I fully orchestrated the photo shoots, edits, and social media promotion.
Easter 2026
Within less than a week, I built and executed a full-scale holiday campaign from concept to launch. I coordinated the event plan, directed a staff photoshoot, sourced and ordered costumes and decor, and managed the full venue setup, including hundreds of eggs hidden throughout the space for an interactive guest promotion. Select eggs contained custom promotional tickets specific to the business, which I designed, printed, and integrated into the campaign. I also shot, edited, and delivered the linked promo video within an hour of the content shoot, allowing the campaign to launch in real time and drive immediate engagement.
